10 Tips on How to Prepare for Holiday Website Traffic
Whether you are a business owner or a customer, everyone enjoys busy holidays. It’s the only time of the year when people can take a break, relax, and be with their loved ones. How do you prepare for Thanksgiving, Halloween, Christmas Day, and New Year’s Day celebration? What’s with the hustle and bustle of busy people in every corner of the world? The Yuletide season is a good opportunity for business owners to prepare for holiday website traffic. Holiday buyers also see this as the perfect time to shop for products on sale and get more savings in purchasing things. It is a win-win situation for businesses and consumers. Many entrepreneurs take advantage of the holidays as the best time to make sales. For most people, holidays can be the best time to spend money for themselves and their loved ones.
Hence, the holiday season is the perfect time of the year to boost e-commerce traffic. There might be twenty-one or more tips to prepare for the busiest time of the year, but your business only needs ten of the finest recommendations. That is what we are about to share here.
10 Tips on How to Prepare for Holiday Website Traffic
Getting ready for the holiday buyers’ surge is not just a piece of cake. It’s a tough job for business owners because of the overwhelming number of customers online. Many people will take some quality time on vacation, buy expensive gifts, or treat themselves to working hard. As an entrepreneur, this is going to be a great opportunity and challenge at the same time. These ten tips will help you prepare for holiday website traffic. Elevate your online business and serve your customers better than the others.
1. Know Your Business Goals First
2. Learn From Last Year’s Ecommerce Traffic
3. Get Your Website a New Look
4. Promote Optimized Content
5. Give Holiday Freebies and Discounts
6. Use Social Media Pages
7. Send Out Holiday Newsletter
8. Make User-Friendly Design a Priority
9. Don’t Forget to Run a Test on Your Website
10. Make Holiday Buyers Stick as Members
1. Know Your Business Goals First
The best thing to do to prepare for holiday website traffic is to know your goals. What results do you want to see in the end? Setting the right goals for a small business will lead to realistic outcomes. If you wish to increase holiday website traffic or promote your brand to a broader audience, you must make the right move.
2. Learn From Last Year’s Ecommerce Traffic
Take time to do your homework. Dig some file reports on your business's performance during the previous year’s holiday rush. You might have a file report on sales, new customers, website traffic, etc. Make a website review and evaluate what you need to improve. Identify what pages gained the most attention or what products were sold quickly. This way, you can add more stocks and boost online content.
It’s also helpful to equip yourself with information about the behavior of holiday buyers last year. One of the best tips to keep moving forward is to know your buyer’s history well.
3. Get Your Website a New Look
Giving your website a new look is a great idea. Keep an eye out for new landing page designs that will soothe your customers this holiday season. It’s another way of greeting your loyal customers and welcoming new ones. After all, it's the holiday season, right?
4. Promote Optimized Content
It’s okay to reuse and recycle—one of the best ways to prepare for holiday website traffic. You can start updating your blogs or video content to attract new visitors. Take advantage of the holiday season and boost your content with relevant keywords. You can also promote other content by adding internal links that will make your visitors stay longer on your website. Entertain your customers with what they want to see and provide them with the things they need. Targeted keywords will help them find the products or information they are looking for. Make sure to promote your optimized content wisely to rank well on search engines.
5. Give Holiday Freebies and Discounts
Everybody loves freebies. Many businesses take advantage of the holiday season to give back to their customers. For instance, the Christmas holiday becomes more special because of the spirit of giving. People buy bulk gifts, give back to charities, book flights at the lowest rates, etc. As a business owner, this is the best way to offer discount coupons and give freebies to customers. It’s like hitting two birds with one stone because you are giving back and making sales simultaneously. Isn’t it a great thing?
6. Use Social Media Pages
No wonder social media marketing is one of the best strategies to prepare for holiday website traffic. Why? It’s because you can easily track your website activities while getting a notification on your social media page. They say social media is a powerful tool to grow your business and bring a unique audience to your website. In a simple world, you can increase your web traffic organically. However, if you’re aiming to go bigger, paid ads campaigns can go a long way. Link your social media page to your website. It will help manage and prepare for holiday website traffic in one place.
7. Send Out Holiday Newsletter
Newsletters aren’t just for updates. It is also a perfect way to greet your members on holidays. Many people may take some time off from work. That’s why they have time to read emails. It’s okay to think that most people do not read newsletters. But, who knows? If you make an eye-catching subject instead of a bland holiday greeting, maybe they will click to open it. It’s just a matter of presenting what they love to see. Draft a short newsletter for your customers and give them cool freebies.
8. Make User-Experience a Priority
You might have encountered many tips on preparing for holiday website traffic. But, what does your business need? Having stunning web design is not enough. Make sure that you have a user-friendly web design. User experience should be highly prioritized. Otherwise, get ready to lose your customers due to complex website navigation. When your customers are satisfied with how your web functionalities work, they will be able to take action. Make ‘call-to-action’ information clear and visible. Give them a fast and secure checkout on your online shop.
9. Don’t Forget to Run a Test on Your Website
Check with your technical team, or you can personally run a test on your website. Make sure that your website is searchable. Running a test will help your website performance improve. You can also check how it looks on mobile or desktop.
Check the loading speed of your website. Make sure that images appear in high-resolution and fit perfectly on mobile screens. Websites that take a longer time to load are most likely to be abandoned. That is the last thing you want to happen once holiday website traffic starts.
10. Make Holiday Buyers Stick as Members
Once your visitors purchase from your online store, the next thing you can do is make a follow-up. Engage with your customers through chat or email. Listen to their feedback and leave room for business improvement. It’s always lovely to catch up with your customers. You can also set a customer loyalty program to make them stick to your brand. Treat your customers better so they can also return the favor to you.
Final Thoughts
To wrap up, these tips we’ve shared with you will help prepare for holiday website traffic. Take some time to identify what you want to accomplish for your website. Analyze what made last year’s holidays successful or what went wrong.
Give your website a make-over on holidays so that your customers can feel the holiday spirit. Run some tests in terms of the loading speed, navigation, and uptime of your website. Be more creative with your content. Attract more visitors and potential holiday buyers. Preparing your website for the holiday rush means you know what you want to achieve for your business.