First impressions are everything, & that goes for your website too. A well-designed website can make a good first impression & help you stand out from the competition, but the opposite can be true as well. Fail to keep up with the latest web design trends, & you’ll fail to reach your maximum conversion potential. Fortunately, staying on the pulse of the latest web design statistics can provide you with the valuable insights you need to attract customers, generate leads & showcase your business in the best light. Let’s dive into 11 web design statistics for 2022 to get you started:
1) It takes .05 seconds for a visitor to form an opinion about your website.
What This Means for Your Business: First impressions matter, and they matter a lot. You have one chance to greet your new website visitors with a positive first impression, & you need to be able to do so fast. The immediate design, layout & navigation of your website are key areas to focus on, as users are unlikely to continue exploring if they don’t like what they see on the first page. The longer it takes for them to get a sense of who you are, the less likely it is that they’ll stick around long enough to find out.
2) 50% of consumers believe a company’s website design is critical to their overall brand.
What This Means for Your Business: Your company’s branding should be consistent across platforms, from your website to your social media accounts & even your print materials. Consistency creates trust & helps encourage consumers to remain loyal to your business. Sure, different platforms have their own unique limitations & benefits, but it’s important to keep a cohesive brand message alive across every one of them.
3) 70% of online businesses will fail because of a bad user experience.
What This Means for Your Business: Great web design is about more than just great aesthetics, it’s also about creating a great experience. Your website should be intuitive, user-friendly, & easy to navigate. If your site is difficult for users to figure out how to use in the first few seconds of arriving, they’ll probably seek out a competitor’s website instead. Visitors should be able to find exactly what they’re looking for in just a few clicks, on both your homepage & individual product/service pages.
4) 88% of web designers believe slow load times are the number one reason why visitors leave a website.
What This Means for Your Business: A beautifully designed website ultimately won’t serve you much benefit if visitors are turned off before it loads completely. Visitors likely aren’t visiting your website on a whim – they’re looking for information & need to find it fast. If your page takes too long to load, even the most beautifully designed website won’t keep people around. Users expect a website to load in three seconds or less – take any longer than that, & you may want to consider a page speed optimization strategy.
5) Slow-loading websites cost retailers $2.2 billion in lost business annually.
What This Means for Your Business: A laggy website isn’t only bad for your reputation – it’s also bad for your bottom line. It isn’t just consumers who hate a slow-loading website, it’s search engines also. Your website’s page load speed is an important factor that contributes to your site’s ranking on Google. Sites that fail to meet that coveted three-second load time will likely be penalized & may risk being completely removed from Google’s indexes. These rankings directly affect how much revenue you bring in, so it’s important for your site to load quickly.
6) A website’s design has a 75% influence on its credibility.
What This Means for Your Business: Your website might have top-notch content, but it needs a top-notch design to match if you want to be taken seriously as a leader in your field. A website’s design is a visual representation of your company, & influences its overall credibility. From an SEO perspective, a well-designed website is much more likely to rank highly & organically in Google searches. Having this higher ranking will only help to bolster your credibility in the eyes of your target audience.
7) 85% of web designers say having a crowded design is the biggest mistake a small business can make.
What This Means for Your Business: Less is often more, for a number of reasons. A crowded design is distracting to users & can make it difficult to find what you’re looking for. While your website might be attracting visitors, the added visual noise could be slowing them down from taking action. Your website should be intuitive, clean, & easy to navigate – don’t let other elements on your page overshadow the primary goal of converting site visitors into customers.
8) 40% of consumers say photos & images are the visual elements they value most on a company’s website.
What This Means for Your Business: Professional photography & graphic design are some of the most worthwhile investments you can make in your web design efforts. A top-tier photographer or graphic designer can elevate the visual experience for site visitors, & engage them with your message more effectively. By incorporating high-quality images into your website’s design, you give users a better idea of what to expect from your product or service. These compelling visuals act as an effective marketing tool that will help boost your search engine results, too.
9) Websites with video backgrounds yield a 138% higher conversion rate.
What This Means for Your Business: While you’re investing in professional images, you may also want to invest in professional video. Video backgrounds are increasingly important, but you’ll want to make sure the action doesn’t overshadow your primary message. Your website’s primary goal should always be focused on conversion, so don’t let flashy visuals detract from that message. Videos are a great way to tell your business’ story – just make sure they are paired with high-quality imagery & copy as well.
10) 90% of people use multiple screens to view a website.
What This Means for Your Business: Responsive design is an absolute must in 2022. A responsive website automatically adjusts to the device on which it is being viewed to provide a seamless & consistent experience no matter how it is being accessed. By building a one-size-fits-all design, you’re catering to your users more effectively & also boosting your search engine results. If your website isn’t mobile-friendly, it could be costing you traffic, rankings & customers in 2022 & beyond.
11) 73% of ecommerce sales happen on a mobile device.
What This Means for Your Business: For ecommerce businesses especially, a fully functional & user-friendly mobile website is critical to your success. It’s estimated that ecommerce traffic from mobile devices is expected to surpass desktop soon, so it’s time to focus your efforts on easy-to-navigate mobile websites that are capable of serving up dynamic content quickly. Your goal is to make your customer’s journey through the sales funnel as seamless as possible, & a mobile-friendly website can make a world of a difference.
From Web Design Statistics to Web Design Success
If these web design statistics are any indication, then 2022 is going to be all about speed, personalization & mobile optimization. If you want your business to stay ahead of the curve, then you need to make sure your website is up to date. Otherwise, you’ll be left behind while your competitors reap the benefits. Question is, how do you make these web design statistics work for your business?
That’s where WE come in! KDE Technology’s top-notch team of talented designers have the creativity & ingenuity needed to help you create a website that’s not only beautiful, but also effective at converting visitors into customers. Your fresh, new website is only a click away – contact us TODAY to get started!