Ever get an ad from a website you just visited but quickly clicked off of? Well there’s a simple explanation for that, tucked away inside websites across the internet, Facebook Pixel watches what we do online. Whether that’s reading up on politics or adding items to your shopping cart, it keeps tabs for future reference. And by “future reference,” we mean “future advertising.”

The Facebook Pixel is code embedded into a website that links onsite behavior to Facebook accounts and enables the platform to retarget individuals with relevant ads. Additionally, it can be used to track the actions individuals take when they return to the website. In Facebook’s own words, this code “is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

No matter where the Facebook Pixel ends and Facebook advertising takes over, you get the idea. The Facebook Pixel:

• Lives inside of websites.
• Tracks people’s actions while they’re on your website.  
• Gives advertisers the ability to target them on Facebook.
• And enables companies to track the effectiveness of their paid social media campaigns .

The Facebook Pixel has the power to provide you with vital information that you can create better Facebook ads, as well as offering you the opportunity to target your audiences more relevantly and accurately. By allowing the pixel to track the actions that are taken on your website, your ads can be built to reach consumers who are more likely to make a conversion.

Not using Facebook Ads yet? Even that’s not an excuse to not use pixel! Here’s the reasons you should start using them today.

• Retargeting
• Track Conversions
• Custom Audiences
• Lookalike Audiences
• Optimize for Conversions

Making use of the Facebook Pixel should provide you with more advantages and pleasure than disadvantages and anxiety.  All In all, you can make your advertisements much more effective, leading to a better ROAS.