Your BRAND is your chance to tell your customers a STORY. 

Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things & much more. It’s the customer experience you provide. It’s the philosophy you embrace & the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique. 

And when it co

First impressions are everything, & that goes for your website too. A well-designed website can make a good first impression & help you stand out from the competition, but the opposite can be true as well. Fail to keep up with the latest web design trends, & you’ll fail to reach your maximum conversion potential. Fortunately, staying on the pulse of the latest web design statistics can provide you with the valuable insights you n

It’s 2022, guys & gals. Whether or not your small business can benefit from social media is no longer a question. All of us understand how much social media benefits businesses, big & small. If you are not using social media in your marketing, you ARE missing out!

What Social Media Should I Use for My Small Business? 

The only question left for you to ask yourself is what social media platform you should choose for your

By: Julie Morris
Juliemorris.org

You can’t expect to grow a business overnight, but there are some steps you can take now to set your company up for growth in the coming years. Your first step, for instance, is to create a plan for your business website & decide how you’ll align the site with the wants & needs of your customers using a mix of cuttin

By: Julie Morris

In a report from the Small Business Administration’s Office of Advocacy, the number of small business owners who are self-employed declined by 3.6% since 2019. Additionally, some sectors, like the restaurant industry & taxi driving businesses, e

We've found that many clients come to KDE Technology for website design wanting something modern, minimalistic, & sleek. We LOVE modern & simplistic when it comes to website design! This is just another way that you can reflect your credibility to your audience.

Many clients want to meet this goal by taking away content & making the site more visual. While this may certainly make for an attractive website, it could also hurt your search engine rankings. Having a

Incorporate These 5 Best Practices Into Your Business Strategy

By: Julie Morris

When you’re starting out as a small business owner, it can be tough to manage all of your responsibilities. You need to prioritize certain key tasks, like choosing a business structure, redesigning your company website with KDE Technology, and conducting market analysis to identify new opportunities. By sticking with the following best practices, you&

E-commerce is an incredibly important facet of any successful business in the modern-day. With transactions online becoming a more prevalent part of income for businesses, having security on your web purchases is just as important as having a lock on your cash register. Perhaps even more so, with COVID-19. More than that, our ever-changing environment makes e-commerce far more attractive to the average consumer. All of this means that you need to make sure that your website is up to par, and

We here at KDE Technology wanted to take this time to express our gratitude for being awarded the “Best in the Valley” in Kanawha and Putnam Counties. We could not have won this award without being surrounded by and working for some of the best local businesses around. Being able to serve fantastic businesses and help them expand themselves online is incredibly rewarding. Taking part in the success of those businesses is what motivates us every day. Working with companies