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Written and Submitted by Caleb Nickle
Developing a soli
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Building an Unstoppable Brand: Essential Strategies for Small Business Success
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Written and submitted by Caleb Nickle
Developing a solid brand identity is crucial in
entrepreneurship to differentiate yourself
from competitors. As a small business owner, you’re starting
a company and sharing a
vision that connects and engages with your audience.
Creating a brand that genuinely
resonates requires more than just a log
Read MoreSetting the Vibe: The Power of Atmosphere in Retail
In today's competitive business landscape, creating a memorable and positive experience for customers is more important than ever. While the concept of "vibe" is often associated with retail spaces, it's equally applicable to all types of businesses, from offices to restaurants to service providers.
Why is the vibe important for all businesses?
Unconventional Components of SEO: Beyond the Basics
While traditional SEO practices like keyword optimization, backlink building, and on-page optimization remain essential, there are several unconventional components that can provide a competitive edge. Let's explore some of these unique strategies:
1. Voice Search Optimization
As voice assistants like Siri, Alexa, and Google Assistant become more prevalent, optimizing for vo
Read MoreCulture is King: Why Your Company Culture Matters
In the heart of every successful business lies a powerful, often unseen force: culture. It’s more than just office perks or team-building exercises. Culture is the soul of your company, the invisible thread that weaves together employees, customers, and values.
What is culture, really?
Culture is the unique character and personality of your business. It's reflected in everything from h
Read MoreSmall Business, Big Web: Strategies for an Online Transformation
Written and Submitted by Patricia Hill
In an era dominated by technology, small businesses are leveraging web-based innovations to spur growth and improve operations. By strategically adopting technologies aligned with current trends and customer demands, they secure a competitive advantage in a rapidly evolving marketplace. This digital transformation
Read MoreBeat the Desk Drain: Stretch Your Way to a More Productive You
Let's face it, sitting at a desk all day can wreak havoc on your body. Tight muscles, a sore back, and sluggish energy levels are all too common for office workers. But what if there was a simple solution you could do right at your desk? Enter the power of desk stretching!
These quick and easy stretches can be a game-changer for your workday. Here's why you should incorporate them into your routine:
Boost Your Energy: Sitting for long periods stagn
Read MoreWhy Your Small Business Needs a Marketing Budget (Even on a Shoestring)
Let's face it, as a small business owner, you wear a lot of hats. You're the CEO, the janitor, and probably the social media guru (or at least you try to be). But in the whirlwind of daily tasks, marketing can easily get pushed to the back burner. Here's the truth: even a small business needs a dedicated marketing budget, and here's why:
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Visibility is Key: No one can buy from you if they don't know you exist. A mark
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Google Search Gets a Spring Cleaning: March 2024 Update Targets Low-Quality Content
Google rolled out a significant update to its search algorithm in March 2024, aiming to improve search results by demoting low-quality content and elevating more helpful and informative websites. This update, dubbed the "March 2024 core update," comes alongside new spam policies to further enhance the user experience.
Focus on User-Friendly Content
The core update prioritizes content that is genuinely valuable to users. This mean
Read MoreStanding Out in the Crowd: Why Your Small Business Needs a Custom Website
In today's digital age, having a strong online presence is no longer a luxury for small businesses - it's a necessity. While social media can be a great tool, a custom website acts as your digital headquarters, providing a platform to showcase your brand, connect with customers, and ultimately drive sales. But why choose a custom website over a template-based option? Here's why a custom website is an investment worth making:
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Brand I
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How to Grow Your Business: A Step-by-Step Guide
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Written and Submitted by: Ian Garza
As a small business owner, you may have already faced the challenge of scaling your business. It's a daunting task that requires careful planning, careful decision-making, and deliberate execution. In today’s post on the KDE Technology blog, we'll explore the best next steps to take when trying to grow your business. This guide will provide you with practical tips a
Read MoreUnleashing Digital Potential: Game- Changing Web-Based Projects for Growth
Written and Submitted by: Ian Garza
Harnessing the immense potential of the web is essential for your business growth. In this guide, KDE Technology explores key web-based projects that can substantially enhance your business. Whether it's revitalizing your website or enhancing your online visibility, these strategies are crucial for keeping you competitive in the digital landscape. Embrace these approaches to ensure y
Read MoreUnveiling the Power of Pixels: Why Your Digital Footprint Matters More Than Ever
In the age of instant connection, our physical world seamlessly blends with the digital. While we navigate bustling streets and bustling cafes, our online avatars dance across screens, leaving footprints that etch our stories into the vast digital landscape. This, my friends, is the power of your digital footprint – a potent narrative woven from clicks, comments, and curated content. But why, in this ever-shifting digital terrain, does building a strong online presence
Read MoreStrategies to Give Your Brand a Refresh: Stay Ahead of the Game
Written and Submitted by: Ian Garza
In an ever-evolving business landscape, keeping your brand fresh and relevant is crucial for staying ahead of the competition. A well-executed brand refresh not only revitalizes your company's image but also strengthens customer loyalty, enhances brand awareness, and energizes your team. In this article from KDE Technology, we will explore effective strategies to give your brand a much-needed refres
Read MoreNavigating Turbulent Times: Optimizing Your Website for Business Resilience
Written and Submitted by Ian Garza
In the face of uncertainty, businesses can find stability by leveraging their online presence. By making strategic adjustments to your website, you can not only weather turbulent times but also thrive. In this article, we'll explore essential strategies to fortify your business through website optimization.
Elevate your online presence with a stunning website designed by the experts atRead More
Tips for a Brand Makeover That Sells
Written and Submitted by Patricia Hill
In today's competitive and rapidly evolving business environment, a robust and up-to-date brand is more than just an asset; it's essential for survival. Your brand acts as the public face of your enterprise, shaping how customers perceive you and influencing their loyalty to your products or services. As market conditions shift and consumer preferences evolve, what may have been a compelling brand identity a few years bac
Read MoreUnleashing Success: The Power of Social Media Management for Small Businesses
In today's digitally driven world, social media has become an indispensable tool for small businesses to thrive and reach their target audience. However, the mere presence on social platforms is not enough. Effective social media management is the key to unlocking the full potential of these platforms and propelling small businesses to new heights. Let's explore the compelling reasons why social media management is crucial for the success of small businesses.
< Read More
Transform Your Home Workspace on a Budget
With more people working remotely now than at any point in our history, creating an efficient and comfortable workspace in your home has become essential. Many people have come to realize the importance of having a designated workspace to maintain productivity and focus. This realization has led to an increased demand for affordable options. In this article, we will discuss some tips for how you can affordably update
Read MoreThe Crucial Importance of Introducing Cybersecurity into Small Businesses
In today's digital age, small businesses are increasingly relying on technology and the internet to drive their operations and connect with customers. While these advancements offer numerous benefits, they also expose businesses to cyber threats and vulnerabilities. Cybersecurity has become a critical necessity for small businesses to protect their sensitive data, maintain customer trust, and safeguard their overall business operations. In this blog post, we will delve into the importance
Read MoreThriving in Uncertain Times
Using the latest in technology and coding, KDE Technology can design exactly what your heart desires. Connect with us today to learn more! (304) 760-9727 or (614) 618-3308.
Worried About the Upcoming Recession? Here are 4 Ways to Keep Your Business Financially Healthy
Recessions are a normal part of economic cycles that help to balance the market after a
Read MoreCreative Ways to Launch and Grow Your Business on a Tight Budget
Starting a business can be expensive. If you’re like many aspiring entrepreneurs, you feel like you have to choose between your entrepreneurial dreams and financial stability. But launching a business doesn’t have to put your personal finances at risk. If you’re low on capital and you need to launch on a strict budget, look for creative ways to save money and obtain funding assistance as you start and scale your business. KDE Technology i
Read MoreHow Do You Make Your Business Stand Out?
Written & Submitted By: Julie Morris
How Do You Make Your Business Stand Out?
That’s a hard question to answer, and there are thousands of different ways that businesses might step ahead of the competition. However, most small businesses can save time and money while boosting online engagement in making their customers happier by implementing a few services and strategies that turn customers into cash.<
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Industries That Benefit The Most From Email Marketing
While it’s important that you cast a wide net in your marketing efforts & commit to a little bit of everything, there are some industries that will benefit more from email marketing than others. For whatever reason, their audience is more receptive to these types of ads & they can expect more traffic & a higher ROI. However, before we dive into which industries will benefit the most, it’s important that we go over a few things that will help your unde
Read More19 Statistics showing “why website is important for your business” in 2023
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Are you wondering why your website costs you clients?
Importance of Quality Website for your business including Statistics.
Surely, there are some astonishing reasons behind this.
In this post I have listed 19 Sounding analytics about business websites. Check out these unless your website won’t cost you marginal conversions.
If any of the issue listed here sounds familiar to you, I’ glad I can help you with this b
Read MoreIt's 2023! New Year, New Opportunities for Your Business!
Happy New Year!!! New year, new opportunities for your business to become more visable, with a stronger digital presence! In today's digital age, it is essential for businesses to have a strong online presence. Having a website, social media accounts, & an active online presence can benefit your business in numerous ways. Here are 5 of those benefits...
Increased Visibility
A strong online presence can h
Read More6 Tips to Start the New Year Right
A new year is just around the corner, and you’re super fired up about it. This is THE YEAR you’re going to grow your business like never before. Nothing will stand in your way. But before you know it, you’re back to the same day-to-day routine, and the chance of doing anything new is about as likely as the Titans reaching the Super Bowl this year.
If this sounds like you, take heart. You’re not alone. According to a study by the University of Read More
10 Ways You Can Use Facebook for Your Business
It's no secret that Facebook is one of the most popular social networking platforms on the internet. However, what may be a secret to some is just how powerful Facebook can be for business purposes.
For that reason, we have compiled a list of ten ways you can use Facebook to help your business grow.
Event Promotions
Organizing events can be a great way to promote your business on Facebook. You can use Facebook'
Read More10 Tips on How to Prepare for Holiday Website Traffic
Whether you are a business owner or a customer, everyone enjoys busy holidays. It’s the only time of the year when people can take a break, relax, and be with their loved ones. How do you prepare for Thanksgiving, Halloween, Christmas Day, and New Year’s Day celebration? What’s with the hustle and bustle of busy people in every corner of the world? The Yuletide season is a good opportunity for business owners to prepare for holiday website traffic. Holiday bu
Read More5 Tips For Your Seasonal Marketing
Whether it’s the upcoming holiday season, the summer vacation season, or any season in between, many businesses are affected by seasonality. Retailers, for instance, often see a boost in sales between Thanksgiving and New Year’s. The ice cream shop or hotel operating in a seaside town, on the other hand, typically gets most of its business during the summer.
No matter which season affects your business, creating a marketing strategy spec Read More
The Importance of Logo Design
Logo design is an integral part of your brand. Think about how many logos you recognize that don’t have their brand name integrated.
If someone says “Apple”, “Pepsi”, or “Starbucks”, I’m sure most of us automatically have an image of their logos pop up in our minds, right? Well, THAT is the power of a memorable logo, which consequently reflects strong brand recognition.
Need more reasons why
WHY YOUR WEBSITE IS MORE IMPORTANT THAN YOUR BUSINESS CARD
With the age of electronic media websites have replaced printed business cards. With a professionally designed website, you can highly rank your business in a competitive market. According to research, 88% of business cards end up in the garbage. If you want to survive in today’s world, you better get yourself a website.
Reasons why your website is more important than your business card are:
A Website Provides Constant Update
Read MoreData Visualization 101: A Simple Guide for Business Owners
Written by: Ian Garza
Modern business owners have access to mass amounts of data that can be used to identify key insights into their customers, competitors, and overall business performance. Through careful data analysis, you can make better business decisions and gain a competitive advantage. But it’s impossible to identify bits of meaning in a sea of raw, unorganized data. Data must be organized and analyzed so that you, as a business owner, can sp
Read More10 BRANDING STATISTICS YOU NEED TO KNOW IN 2022
Your BRAND is your chance to tell your customers a STORY.
Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things & much more. It’s the customer experience you provide. It’s the philosophy you embrace & the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique.
And when it co
Read More11 Web Design Statistics Every Business Owner Needs to Know in 2022
First impressions are everything, & that goes for your website too. A well-designed website can make a good first impression & help you stand out from the competition, but the opposite can be true as well. Fail to keep up with the latest web design trends, & you’ll fail to reach your maximum conversion potential. Fortunately, staying on the pulse of the latest web design statistics can provide you with the valuable insights you n
Read MoreMost Popular Social Media Channels for Small Businesses & How to Use Them
It’s 2022, guys & gals. Whether or not your small business can benefit from social media is no longer a question. All of us understand how much social media benefits businesses, big & small. If you are not using social media in your marketing, you ARE missing out!
What Social Media Should I Use for My Small Business?
The only question left for you to ask yourself is what social media platform you should choose for your
Read MoreA Quick Guide to Making Sure Your Website Supports Business Growth
By: Julie Morris
Juliemorris.org
You can’t expect to grow a business overnight, but there are some steps you can take now to set your company up for growth in the coming years. Your first step, for instance, is to create a plan for your business website & decide how you’ll align the site with the wants & needs of your customers using a mix of cuttin
Read MoreRebuild Your Business & Find Success After the Devastation of the Pandemic
By: Julie Morris
In a report from the Small Business Administration’s Office of Advocacy, the number of small business owners who are self-employed declined by 3.6% since 2019. Additionally, some sectors, like the restaurant industry & taxi driving businesses, e
Read MoreWhy Quality Content is SO Important
We've found that many clients come to KDE Technology for website design wanting something modern, minimalistic, & sleek. We LOVE modern & simplistic when it comes to website design! This is just another way that you can reflect your credibility to your audience.
Many clients want to meet this goal by taking away content & making the site more visual. While this may certainly make for an attractive website, it could also hurt your search engine rankings. Having a
Read MoreIncorporate These 5 Best Practices Into Your Business Strategy
Incorporate These 5 Best Practices Into Your Business Strategy
By: Julie Morris
When you’re starting out as a small business owner, it can be tough to manage all of your responsibilities. You need to prioritize certain key tasks, like choosing a business structure, redesigning your company website with KDE Technology, and conducting market analysis to identify new opportunities. By sticking with the following best practices, you&
Read MoreE-COMMERCE: PUTTING YOUR PRODUCTS ONLINE
E-commerce is an incredibly important facet of any successful business in the modern-day. With transactions online becoming a more prevalent part of income for businesses, having security on your web purchases is just as important as having a lock on your cash register. Perhaps even more so, with COVID-19. More than that, our ever-changing environment makes e-commerce far more attractive to the average consumer. All of this means that you need to make sure that your website is up to par, and
Read More"BEST IN THE VALLEY"
We here at KDE Technology wanted to take this time to express our gratitude for being awarded the “Best in the Valley” in Kanawha and Putnam Counties. We could not have won this award without being surrounded by and working for some of the best local businesses around. Being able to serve fantastic businesses and help them expand themselves online is incredibly rewarding. Taking part in the success of those businesses is what motivates us every day. Working with companies
Read MoreWHY WE LOVE BOOTSTRAP
One of our favorite tools to use when developing sites for clients is Bootstrap. You may be wondering, what exactly is Bootstrap? Bootstrap is a “free and open-source CSS and JavaScript framework directed at responsive, mobile-first front-end web development.” What does that mean for us? Well, Bootstrap is one of the most useful tools in our production repertoire. It allows us to hasten our development times, and provides customization and modularity for the customer.
Read MoreLOGO DESIGN
Logos are the front facing impression of your product or business. A logo is often the first thing any potential customer or client will see from you. Making logo design an incredibly important step in the creation of any business. When you think of any major company, one of the first things that come to mind is their logo. Whether it is the name of the product or company, a minimalist image with one color, or an elaborate symbol, each logo helps tell the story of the business while remaining
Read MoreTHE IMPORTANCE OF USING STRONG PASSWORDS
Just under 75% of website users have trouble remembering their passwords. Weak and ineffective passwords are the root of up to eighty percent of cyber-attacks. Yet, many people continue to exercise poor judgement when it comes to securing their data and payment systems. This tends to cause risky behavior such as reusing passwords across multiple sites or storing sensitive passwords in online files that could be compromised.
With so many passwords
Read MoreRECOGNIZING AND AVOIDING EMAIL SCAMS
Ever get an email that looks like it’s from your bank warning you that it will freeze your checking account unless you verify your personal information? Email provides us a convenient and powerful communications tool. Unfortunately, it also provides scammers and other individuals an easy means for potential victims. These scams present themselves in different ways from old fashioned bait-and-switch operations to phishing schemes using a combination of email and websites to trick
Read MoreWEBSITE DESIGN HAS NEVER BEEN SO IMPORTANT
Why Website Design is important
It can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, many assume having a functional website matters more than it looks. Unfortunately, this isn’t the case. Today, the most important aspect of any online business presence is the web design. 75% of users make judgements about a company’s credibility based on visual design. By now, most businesses know that havin
Read MoreTHE IMPORTANCE OF ECOMMERCE IN 2021
From startups to small and medium sized businesses right through to Fortune 500 brands, there are a large number of companies that can benefit from their own online store. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy. The continued expansion could lead to downward pressure on inflation through increased competition, cost savings, and changes in sellers’ pricing behavior.
If you’re still o
Read MoreFACEBOOK PIXELS: WHAT ARE THEY AND WHY SHOULD YOU BE USING THEM?
Ever get an ad from a website you just visited but quickly clicked off of? Well there’s a simple explanation for that, tucked away inside websites across the internet, Facebook Pixel watches what we do online. Whether that’s reading up on politics or adding items to your shopping cart, it keeps tabs for future reference. And by “future reference,” we mean “future advertising.”
The Facebook Pixel is code embedded into a website that links onsite be
Read MoreWHY USING DIY WEBSITE BUILDERS CAN HURT YOUR BUSINESS
When it comes to setting up a website for your business, you might be wondering if it would be easier to do it yourself. DIY website builders are everywhere these days, promoting fast and beautiful websites so you can get back to business. Unfortunately, not only do these builders lack features, they also could harm your business.
It Doesn’t Support SEO
The single biggest problem with DIY website builders is that they are not SEO friendly. SEO stands
Read MoreOPTIMIZING YOUR WEBSITE FOR LEAD GENERATION
Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. Optimizing your website to generate leads is a no-brainer. Unfortunately, it’s not as simple as throwing a “Click Here” button on your home page watching leads pour in. The process typically starts when a website visitor clicks on a call-to-action (CTA) located on your site. That CTA leads them to a landing pa
Read MoreREASONS YOUR WEBSITE NEEDS TO BE MORE RESPONSIVE
When it comes to having a website designed for sales, there are articles by the hundreds. Mostly because brand owners and marketers recognize the need for an impressive website and the impact it can have on your sales.
Websites are created to serve the main purpose of giving an interested audience what they want, when they want it, and how they want it. Keeping this philosophy in mind, we researched to find what are the most fundamental practices brands should advocate for when look
Read MoreWHY THE BEST SEO FIRMS DON'T OFFER GUARANTEED RESULTS
Hiring a marketing firm that specializes in SEO can be stressful. With prices ranging anywhere from several hundreds to thousands of dollars per month, depending on your needs. It’s difficult to hear a marketing firm tell you it will take a few months before you can expect to see results. If you’ve hired an SEO firm and had a bad experience, you may have anxiety as you go through the hiring process again. In these circumstances, it is perfectly understandable that you would be att
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