While traditional SEO practices like keyword optimization, backlink building, and on-page optimization remain essential, there are several unconventional components that can provide a competitive edge. Let's explore some of these unique strategies:
As voice assistants like Siri, Alexa, and Google Assistant become more prevalent, optimizing for vo
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In the heart of every successful business lies a powerful, often unseen force: culture. It’s more than just office perks or team-building exercises. Culture is the soul of your company, the invisible thread that weaves together employees, customers, and values.
What is culture, really?
Culture is the unique character and personality of your business. It's reflected in everything from h
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Written and Submitted by Patricia Hill
In an era dominated by technology, small businesses are leveraging web-based innovations to spur growth and improve operations. By strategically adopting technologies aligned with current trends and customer demands, they secure a competitive advantage in a rapidly evolving marketplace. This digital transformation
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Let's face it, sitting at a desk all day can wreak havoc on your body. Tight muscles, a sore back, and sluggish energy levels are all too common for office workers. But what if there was a simple solution you could do right at your desk? Enter the power of desk stretching!
These quick and easy stretches can be a game-changer for your workday. Here's why you should incorporate them into your routine:
Boost Your Energy: Sitting for long periods stagn
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Let's face it, as a small business owner, you wear a lot of hats. You're the CEO, the janitor, and probably the social media guru (or at least you try to be). But in the whirlwind of daily tasks, marketing can easily get pushed to the back burner. Here's the truth: even a small business needs a dedicated marketing budget, and here's why:
Visibility is Key: No one can buy from you if they don't know you exist. A mark
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Google rolled out a significant update to its search algorithm in March 2024, aiming to improve search results by demoting low-quality content and elevating more helpful and informative websites. This update, dubbed the "March 2024 core update," comes alongside new spam policies to further enhance the user experience.
Focus on User-Friendly Content
The core update prioritizes content that is genuinely valuable to users. This mean
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In today's digital age, having a strong online presence is no longer a luxury for small businesses - it's a necessity. While social media can be a great tool, a custom website acts as your digital headquarters, providing a platform to showcase your brand, connect with customers, and ultimately drive sales. But why choose a custom website over a template-based option? Here's why a custom website is an investment worth making:
Brand I
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Written and Submitted by: Ian Garza
As a small business owner, you may have already faced the challenge of scaling your business. It's a daunting task that requires careful planning, careful decision-making, and deliberate execution. In today’s post on the KDE Technology blog, we'll explore the best next steps to take when trying to grow your business. This guide will provide you with practical tips a
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Written and Submitted by: Ian Garza
Harnessing the immense potential of the web is essential for your business growth. In this guide, KDE Technology explores key web-based projects that can substantially enhance your business. Whether it's revitalizing your website or enhancing your online visibility, these strategies are crucial for keeping you competitive in the digital landscape. Embrace these approaches to ensure y
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In the age of instant connection, our physical world seamlessly blends with the digital. While we navigate bustling streets and bustling cafes, our online avatars dance across screens, leaving footprints that etch our stories into the vast digital landscape. This, my friends, is the power of your digital footprint – a potent narrative woven from clicks, comments, and curated content. But why, in this ever-shifting digital terrain, does building a strong online presence
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In an ever-evolving business landscape, keeping your brand fresh and relevant is crucial for staying ahead of the competition. A well-executed brand refresh not only revitalizes your company's image but also strengthens customer loyalty, enhances brand awareness, and energizes your team. In this article from KDE Technology, we will explore effective strategies to give your brand a much-needed refres
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Written and Submitted by Ian Garza
In the face of uncertainty, businesses can find stability by leveraging their online presence. By making strategic adjustments to your website, you can not only weather turbulent times but also thrive. In this article, we'll explore essential strategies to fortify your business through website optimization.
Elevate your online presence with a stunning website designed by the experts atRead More
Written and Submitted by Patricia Hill
In today's competitive and rapidly evolving business environment, a robust and up-to-date brand is more than just an asset; it's essential for survival. Your brand acts as the public face of your enterprise, shaping how customers perceive you and influencing their loyalty to your products or services. As market conditions shift and consumer preferences evolve, what may have been a compelling brand identity a few years bac
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In today's digitally driven world, social media has become an indispensable tool for small businesses to thrive and reach their target audience. However, the mere presence on social platforms is not enough. Effective social media management is the key to unlocking the full potential of these platforms and propelling small businesses to new heights. Let's explore the compelling reasons why social media management is crucial for the success of small businesses.
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With more people working remotely now than at any point in our history, creating an efficient and comfortable workspace in your home has become essential. Many people have come to realize the importance of having a designated workspace to maintain productivity and focus. This realization has led to an increased demand for affordable options. In this article, we will discuss some tips for how you can affordably update
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In today's digital age, small businesses are increasingly relying on technology and the internet to drive their operations and connect with customers. While these advancements offer numerous benefits, they also expose businesses to cyber threats and vulnerabilities. Cybersecurity has become a critical necessity for small businesses to protect their sensitive data, maintain customer trust, and safeguard their overall business operations. In this blog post, we will delve into the importance
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Using the latest in technology and coding, KDE Technology can design exactly what your heart desires. Connect with us today to learn more! (304) 760-9727 or (614) 618-3308.
Worried About the Upcoming Recession? Here are 4 Ways to Keep Your Business Financially Healthy
Recessions are a normal part of economic cycles that help to balance the market after a
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Starting a business can be expensive. If you’re like many aspiring entrepreneurs, you feel like you have to choose between your entrepreneurial dreams and financial stability. But launching a business doesn’t have to put your personal finances at risk. If you’re low on capital and you need to launch on a strict budget, look for creative ways to save money and obtain funding assistance as you start and scale your business. KDE Technology i
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Written & Submitted By: Julie Morris
While it’s important that you cast a wide net in your marketing efforts & commit to a little bit of everything, there are some industries that will benefit more from email marketing than others. For whatever reason, their audience is more receptive to these types of ads & they can expect more traffic & a higher ROI. However, before we dive into which industries will benefit the most, it’s important that we go over a few things that will help your unde
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Importance of Quality Website for your business including Statistics.
Surely, there are some astonishing reasons behind this.
In this post I have listed 19 Sounding analytics about business websites. Check out these unless your website won’t cost you marginal conversions.
If any of the issue listed here sounds familiar to you, I’ glad I can help you with this b
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Happy New Year!!! New year, new opportunities for your business to become more visable, with a stronger digital presence! In today's digital age, it is essential for businesses to have a strong online presence. Having a website, social media accounts, & an active online presence can benefit your business in numerous ways. Here are 5 of those benefits...
Increased Visibility
A strong online presence can h
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It's no secret that Facebook is one of the most popular social networking platforms on the internet. However, what may be a secret to some is just how powerful Facebook can be for business purposes.
For that reason, we have compiled a list of ten ways you can use Facebook to help your business grow.
Organizing events can be a great way to promote your business on Facebook. You can use Facebook'
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Whether you are a business owner or a customer, everyone enjoys busy holidays. It’s the only time of the year when people can take a break, relax, and be with their loved ones. How do you prepare for Thanksgiving, Halloween, Christmas Day, and New Year’s Day celebration? What’s with the hustle and bustle of busy people in every corner of the world? The Yuletide season is a good opportunity for business owners to prepare for holiday website traffic. Holiday bu
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Logo design is an integral part of your brand. Think about how many logos you recognize that don’t have their brand name integrated.
If someone says “Apple”, “Pepsi”, or “Starbucks”, I’m sure most of us automatically have an image of their logos pop up in our minds, right? Well, THAT is the power of a memorable logo, which consequently reflects strong brand recognition.
Need more reasons why
With the age of electronic media websites have replaced printed business cards. With a professionally designed website, you can highly rank your business in a competitive market. According to research, 88% of business cards end up in the garbage. If you want to survive in today’s world, you better get yourself a website.
Reasons why your website is more important than your business card are:
A Website Provides Constant Update
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Written by: Ian Garza
Modern business owners have access to mass amounts of data that can be used to identify key insights into their customers, competitors, and overall business performance. Through careful data analysis, you can make better business decisions and gain a competitive advantage. But it’s impossible to identify bits of meaning in a sea of raw, unorganized data. Data must be organized and analyzed so that you, as a business owner, can sp
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Your BRAND is your chance to tell your customers a STORY.
Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things & much more. It’s the customer experience you provide. It’s the philosophy you embrace & the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique.
And when it co
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First impressions are everything, & that goes for your website too. A well-designed website can make a good first impression & help you stand out from the competition, but the opposite can be true as well. Fail to keep up with the latest web design trends, & you’ll fail to reach your maximum conversion potential. Fortunately, staying on the pulse of the latest web design statistics can provide you with the valuable insights you n
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It’s 2022, guys & gals. Whether or not your small business can benefit from social media is no longer a question. All of us understand how much social media benefits businesses, big & small. If you are not using social media in your marketing, you ARE missing out!
What Social Media Should I Use for My Small Business?
The only question left for you to ask yourself is what social media platform you should choose for your
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By: Julie Morris
Juliemorris.org
You can’t expect to grow a business overnight, but there are some steps you can take now to set your company up for growth in the coming years. Your first step, for instance, is to create a plan for your business website & decide how you’ll align the site with the wants & needs of your customers using a mix of cuttin
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By: Julie Morris
In a report from the Small Business Administration’s Office of Advocacy, the number of small business owners who are self-employed declined by 3.6% since 2019. Additionally, some sectors, like the restaurant industry & taxi driving businesses, e
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We've found that many clients come to KDE Technology for website design wanting something modern, minimalistic, & sleek. We LOVE modern & simplistic when it comes to website design! This is just another way that you can reflect your credibility to your audience.
Many clients want to meet this goal by taking away content & making the site more visual. While this may certainly make for an attractive website, it could also hurt your search engine rankings. Having a
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By: Julie Morris
When you’re starting out as a small business owner, it can be tough to manage all of your responsibilities. You need to prioritize certain key tasks, like choosing a business structure, redesigning your company website with KDE Technology, and conducting market analysis to identify new opportunities. By sticking with the following best practices, you&
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E-commerce is an incredibly important facet of any successful business in the modern-day. With transactions online becoming a more prevalent part of income for businesses, having security on your web purchases is just as important as having a lock on your cash register. Perhaps even more so, with COVID-19. More than that, our ever-changing environment makes e-commerce far more attractive to the average consumer. All of this means that you need to make sure that your website is up to par, and
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We here at KDE Technology wanted to take this time to express our gratitude for being awarded the “Best in the Valley” in Kanawha and Putnam Counties. We could not have won this award without being surrounded by and working for some of the best local businesses around. Being able to serve fantastic businesses and help them expand themselves online is incredibly rewarding. Taking part in the success of those businesses is what motivates us every day. Working with companies
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One of our favorite tools to use when developing sites for clients is Bootstrap. You may be wondering, what exactly is Bootstrap? Bootstrap is a “free and open-source CSS and JavaScript framework directed at responsive, mobile-first front-end web development.” What does that mean for us? Well, Bootstrap is one of the most useful tools in our production repertoire. It allows us to hasten our development times, and provides customization and modularity for the customer.
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Logos are the front facing impression of your product or business. A logo is often the first thing any potential customer or client will see from you. Making logo design an incredibly important step in the creation of any business. When you think of any major company, one of the first things that come to mind is their logo. Whether it is the name of the product or company, a minimalist image with one color, or an elaborate symbol, each logo helps tell the story of the business while remaining
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Just under 75% of website users have trouble remembering their passwords. Weak and ineffective passwords are the root of up to eighty percent of cyber-attacks. Yet, many people continue to exercise poor judgement when it comes to securing their data and payment systems. This tends to cause risky behavior such as reusing passwords across multiple sites or storing sensitive passwords in online files that could be compromised.
With so many passwords
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Ever get an email that looks like it’s from your bank warning you that it will freeze your checking account unless you verify your personal information? Email provides us a convenient and powerful communications tool. Unfortunately, it also provides scammers and other individuals an easy means for potential victims. These scams present themselves in different ways from old fashioned bait-and-switch operations to phishing schemes using a combination of email and websites to trick
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Why Website Design is important
It can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, many assume having a functional website matters more than it looks. Unfortunately, this isn’t the case. Today, the most important aspect of any online business presence is the web design. 75% of users make judgements about a company’s credibility based on visual design. By now, most businesses know that havin
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From startups to small and medium sized businesses right through to Fortune 500 brands, there are a large number of companies that can benefit from their own online store. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy. The continued expansion could lead to downward pressure on inflation through increased competition, cost savings, and changes in sellers’ pricing behavior.
If you’re still o
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Ever get an ad from a website you just visited but quickly clicked off of? Well there’s a simple explanation for that, tucked away inside websites across the internet, Facebook Pixel watches what we do online. Whether that’s reading up on politics or adding items to your shopping cart, it keeps tabs for future reference. And by “future reference,” we mean “future advertising.”
The Facebook Pixel is code embedded into a website that links onsite be
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When it comes to setting up a website for your business, you might be wondering if it would be easier to do it yourself. DIY website builders are everywhere these days, promoting fast and beautiful websites so you can get back to business. Unfortunately, not only do these builders lack features, they also could harm your business.
It Doesn’t Support SEO
The single biggest problem with DIY website builders is that they are not SEO friendly. SEO stands
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Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. Optimizing your website to generate leads is a no-brainer. Unfortunately, it’s not as simple as throwing a “Click Here” button on your home page watching leads pour in. The process typically starts when a website visitor clicks on a call-to-action (CTA) located on your site. That CTA leads them to a landing pa
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When it comes to having a website designed for sales, there are articles by the hundreds. Mostly because brand owners and marketers recognize the need for an impressive website and the impact it can have on your sales.
Websites are created to serve the main purpose of giving an interested audience what they want, when they want it, and how they want it. Keeping this philosophy in mind, we researched to find what are the most fundamental practices brands should advocate for when look
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Hiring a marketing firm that specializes in SEO can be stressful. With prices ranging anywhere from several hundreds to thousands of dollars per month, depending on your needs. It’s difficult to hear a marketing firm tell you it will take a few months before you can expect to see results. If you’ve hired an SEO firm and had a bad experience, you may have anxiety as you go through the hiring process again. In these circumstances, it is perfectly understandable that you would be att
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