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The Importance of Logo Design

Logo design is an integral part of your brand. Think about how many logos you recognize that don’t have their brand name integrated.

If someone says “Apple”, “Pepsi”, or “Starbucks”, I’m sure most of us automatically have an image of their logos pop up in our minds, right? Well, THAT is the power of a memorable logo, which consequently reflects strong brand recognition.

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WHY YOUR WEBSITE IS MORE IMPORTANT THAN YOUR BUSINESS CARD

With the age of electronic media websites have replaced printed business cards. With a professionally designed website, you can highly rank your business in a competitive market. According to research, 88% of business cards end up in the garbage. If you want to survive in today’s world, you better get yourself a website.

 

Reasons why your website is more important than your business card are:

 

A Website Provides Constant Update

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Data Visualization 101: A Simple Guide for Business Owners

Written by: Ian Garza

Modern business owners have access to mass amounts of data that can be used to identify key insights into their customers, competitors, and overall business performance. Through careful data analysis, you can make better business decisions and gain a competitive advantage. But it’s impossible to identify bits of meaning in a sea of raw, unorganized data. Data must be organized and analyzed so that you, as a business owner, can sp

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10 BRANDING STATISTICS YOU NEED TO KNOW IN 2022

Your BRAND is your chance to tell your customers a STORY. 

Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things & much more. It’s the customer experience you provide. It’s the philosophy you embrace & the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique. 

And when it co

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11 Web Design Statistics Every Business Owner Needs to Know in 2022

First impressions are everything, & that goes for your website too. A well-designed website can make a good first impression & help you stand out from the competition, but the opposite can be true as well. Fail to keep up with the latest web design trends, & you’ll fail to reach your maximum conversion potential. Fortunately, staying on the pulse of the latest web design statistics can provide you with the valuable insights you n

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Most Popular Social Media Channels for Small Businesses & How to Use Them

It’s 2022, guys & gals. Whether or not your small business can benefit from social media is no longer a question. All of us understand how much social media benefits businesses, big & small. If you are not using social media in your marketing, you ARE missing out!


What Social Media Should I Use for My Small Business? 

The only question left for you to ask yourself is what social media platform you should choose for your

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Why Quality Content is SO Important

We've found that many clients come to KDE Technology for website design wanting something modern, minimalistic, & sleek. We LOVE modern & simplistic when it comes to website design! This is just another way that you can reflect your credibility to your audience.

Many clients want to meet this goal by taking away content & making the site more visual. While this may certainly make for an attractive website, it could also hurt your search engine rankings. Having a

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Incorporate These 5 Best Practices Into Your Business Strategy

Incorporate These 5 Best Practices Into Your Business Strategy

By: Julie Morris

When you’re starting out as a small business owner, it can be tough to manage all of your responsibilities. You need to prioritize certain key tasks, like choosing a business structure, redesigning your company website with KDE Technology, and conducting market analysis to identify new opportunities. By sticking with the following best practices, you&

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E-COMMERCE: PUTTING YOUR PRODUCTS ONLINE

E-commerce is an incredibly important facet of any successful business in the modern-day. With transactions online becoming a more prevalent part of income for businesses, having security on your web purchases is just as important as having a lock on your cash register. Perhaps even more so, with COVID-19. More than that, our ever-changing environment makes e-commerce far more attractive to the average consumer. All of this means that you need to make sure that your website is up to par, and

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"BEST IN THE VALLEY"

We here at KDE Technology wanted to take this time to express our gratitude for being awarded the “Best in the Valley” in Kanawha and Putnam Counties. We could not have won this award without being surrounded by and working for some of the best local businesses around. Being able to serve fantastic businesses and help them expand themselves online is incredibly rewarding. Taking part in the success of those businesses is what motivates us every day. Working with companies

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WHY WE LOVE BOOTSTRAP

One of our favorite tools to use when developing sites for clients is Bootstrap. You may be wondering, what exactly is Bootstrap? Bootstrap is a “free and open-source CSS and JavaScript  framework directed at responsive, mobile-first front-end web development.” What does that mean for us? Well, Bootstrap is one of the most useful tools in our production repertoire. It allows us to hasten our development times, and provides customization and modularity for the customer.

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LOGO DESIGN

Logos are the front facing impression of your product or business. A logo is often the first thing any potential customer or client will see from you. Making logo design an incredibly important step in the creation of any business. When you think of any major company, one of the first things that come to mind is their logo. Whether it is the name of the product or company, a minimalist image with one color, or an elaborate symbol, each logo helps tell the story of the business while remaining

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THE IMPORTANCE OF USING STRONG PASSWORDS

Just under 75% of website users have trouble remembering their passwords. Weak and ineffective passwords are the root of up to eighty percent of cyber-attacks. Yet, many people continue to exercise poor judgement when it comes to securing their data and payment systems.  This tends to cause risky behavior such as reusing passwords across multiple sites or storing sensitive passwords in online files that could be compromised. 

With so many passwords

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RECOGNIZING AND AVOIDING EMAIL SCAMS

Ever get an email that looks like it’s from your bank warning you that it will freeze your checking account unless you verify your personal information? Email provides us a convenient and powerful communications tool. Unfortunately, it also provides scammers and other individuals an easy means for potential victims. These scams present themselves in different ways from old fashioned bait-and-switch operations to phishing schemes using a combination of email and websites to trick

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WEBSITE DESIGN HAS NEVER BEEN SO IMPORTANT

Why Website Design is important

It can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, many assume having a functional website matters more than it looks. Unfortunately, this isn’t the case. Today, the most important aspect of any online business presence is the web design. 75% of users make judgements about a company’s credibility based on visual design. By now, most businesses know that havin

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THE IMPORTANCE OF ECOMMERCE IN 2021

From startups to small and medium sized businesses right through to Fortune 500 brands, there are a large number of companies that can benefit from their own online store. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy. The continued expansion could lead to downward pressure on inflation through increased competition, cost savings, and changes in sellers’ pricing behavior.  

 

If you’re still o

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FACEBOOK PIXELS: WHAT ARE THEY AND WHY SHOULD YOU BE USING THEM?

Ever get an ad from a website you just visited but quickly clicked off of? Well there’s a simple explanation for that, tucked away inside websites across the internet, Facebook Pixel watches what we do online. Whether that’s reading up on politics or adding items to your shopping cart, it keeps tabs for future reference. And by “future reference,” we mean “future advertising.”

The Facebook Pixel is code embedded into a website that links onsite be

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WHY USING DIY WEBSITE BUILDERS CAN HURT YOUR BUSINESS

When it comes to setting up a website for your business, you might be wondering if it would be easier to do it yourself. DIY website builders are everywhere these days, promoting fast and beautiful websites so you can get back to business. Unfortunately, not only do these builders lack features, they also could harm your business.

It Doesn’t Support SEO

The single biggest problem with DIY website builders is that they are not SEO friendly. SEO stands

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OPTIMIZING YOUR WEBSITE FOR LEAD GENERATION

Lead generation is the process of generating consumer interest for a product  or service with the goal of turning that interest into a sale. Optimizing your website to generate leads is a no-brainer. Unfortunately, it’s not as simple as throwing a “Click Here” button on your home page watching leads pour in. The process typically starts when a website visitor clicks on a call-to-action (CTA) located on your site. That CTA leads them to a landing pa

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REASONS YOUR WEBSITE NEEDS TO BE MORE RESPONSIVE

When it comes to having a website designed for sales, there are articles by the hundreds. Mostly because brand owners and marketers recognize the need for an impressive website and the impact it can have on your sales.

Websites are created to serve the main purpose of giving an interested audience what they want, when they want it, and how they want it. Keeping this philosophy in mind, we researched to find what are the most fundamental practices brands should advocate for when look

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WHY THE BEST SEO FIRMS DON'T OFFER GUARANTEED RESULTS

Hiring a marketing firm that specializes in SEO can be stressful. With prices ranging anywhere from several hundreds to thousands of dollars per month, depending on your needs. It’s difficult to hear a marketing firm tell you it will take a few months before you can expect to see results. If you’ve hired an SEO firm and had a bad experience, you may have anxiety as you go through the hiring process again. In these circumstances, it is perfectly understandable that you would be att

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